User-generated content (UGC) has become one of the most powerful marketing tools on TikTok.

Brands are seeing explosive growth not just from polished campaigns, but from authentic, relatable videos made by real people. Pair this with today’s rapidly advancing AI TikTok ads, and marketers now have a winning combination of human authenticity and machine-optimized creativity.

In this guide, you’ll learn how to get AI UGC for TikTok, what effective UGC looks like, and the strategies top brands use to scale it.

Why UGC on TikTok Works So Well

TikTok’s culture is built around authenticity. Perfectly manicured ads often feel out of place, whereas UGC blends naturally into the feed. This increases watch time, engagement, and ultimately conversions.

Unlike traditional commercial-style videos, UGC feels like a recommendation from someone who could easily be your friend. When combined with AI video ads, brands can test different messaging, hooks, and visuals faster than ever before—while still keeping that human feel. The result: better performance with less time and money invested.

How to Get UGC for TikTok

The good news: brands today don’t need influencers with massive followings to create UGC. What matters is believability, creativity, and storytelling.

1. Reach Out to Micro Creators

Micro creators (usually 1k–50k followers) are more affordable and often produce higher-converting content. They also tend to feel more relatable to viewers.

Instead of obsessing over follower count, look for creators who match your brand’s tone, demographics, and product use cases. Their content style should already resemble what you want to promote. Many brands find creators directly on TikTok, Instagram, or through platforms dedicated to UGC marketplaces.

2. Use UGC Marketplaces

Platforms like Billo, Trend, and Collabstr allow you to hire creators quickly and affordably. Simply post your project, send your product, and receive ready-to-use videos within days.

These marketplaces help streamline the process of content creation, making it easier to build a library of UGC that you can convert into AI video ads for rapid testing and scaling.

3. Turn Customers into Content Creators

Your customers can be your best creators. Encourage them to share their experience by offering:

• Free product
• Discounts
• Contests or giveaways

But instead of listing these as bullet points, here’s a quick visual that represents customer-driven UGC generation:

When customers show your product in action, the content feels even more authentic than creator-produced ads.

4. Use AI to Concept and Scale UGC Quickly

AI creative tools have transformed UGC production. You can now:

• Generate scripts based on high-performing trends
• Create multiple variations of hooks and CTAs
• Edit UGC into polished, high-performing AI video ads
• Analyze which UGC formats convert best

AI doesn’t replace creators—it makes their content scaleable and more strategic.

Best Examples of UGC on TikTok

Here are some common UGC formats that consistently perform well on TikTok.

1. Unboxing and First Impressions

This format builds trust because it feels unrehearsed and honest. Viewers get to see packaging, product quality, and initial reaction all in one seamless clip.

2. Product Demo or Tutorial

Tutorial-style UGC removes buyer hesitation. The creator walks the viewer through exactly how the product works and why it’s useful. This is especially powerful for beauty, tech, and household products.

3. “Day in the Life” Using the Product

This format integrates the brand naturally into a lifestyle. For example, a skincare routine featuring your product feels less like an ad and more like daily inspiration.

Visual example:

4. Before-and-After Transformations

One of the most persuasive forms of UGC, especially for fitness, skincare, cleaning, and home improvement brands.

5. Story-Based UGC

Creators share a personal story, problem, or experience and show how your product fits into the solution. Combined with AI TikTok ads, brands can test multiple story angles and discover which emotional triggers convert best.

Winning Strategies for UGC on TikTok

Now let’s go deeper into the strategies top TikTok advertisers use to scale performance with UGC.

1. Build a UGC Library Instead of Relying on One Video

One of the most common mistakes brands make is running the same UGC video for too long. TikTok’s algorithm favors freshness and variety. Having 20–50 UGC videos allows you to rotate creatives, test new hooks, and avoid ad fatigue.

This is where AI video ads provide tremendous leverage. AI can repurpose UGC into different versions:

• With different text overlays
• Different pacing
• Different music
• Different opening hooks

The more variations you test, the cheaper your conversions become.

2. Use Strong Opening Hooks

Your first 2–3 seconds determine whether someone continues watching. The best UGC openings often include:

• A problem statement
• A surprising claim
• A quick result preview
• A highly relatable moment

Here is a visual representation of hook-style content:

3. Prioritize Authenticity Over Polish

The magic of UGC is authenticity. If the video feels too professional, it may underperform. Encourage creators to film in natural settings with minimal editing. Use real voices and organic storytelling. Audiences can instantly tell when something feels forced.

4. Blend UGC With AI Video Ads for Scale

This is where brands are seeing the strongest ROAS today. The formula looks like this:

1. Collect UGC from creators or customers
   
2. Feed those clips into an AI creative tool
   
3. Generate multiple ad variations
   
4. Test them rapidly on TikTok Ads Manager
   
5. Scale the winners
   

AI doesn’t replace the creator’s authenticity—it amplifies it. The result is a high-performing ad engine that never runs out of fresh content.

5. Always Include a Clear Call-to-Action

Even the most engaging UGC won’t convert without direction. Use simple, compelling CTAs such as:

• “Try it for yourself”
• “Link in bio”
• “I can’t believe how well this worked—go get yours”

AI-generated variations of CTAs can help you pinpoint which message resonates best.

How AI Video Ads Are Revolutionizing TikTok UGC

It’s impossible to talk about modern UGC without acknowledging how dramatically AI TikTok ads have changed the game. Brands previously needed large creative teams to test multiple concepts, angles, and storylines. Today, AI tools automate much of the heavy lifting:

• AI analyzes which UGC formats perform best
• AI generates scripts that mimic viral TikTok patterns
• AI edits UGC into polished ad-ready videos
• AI produces countless creative variations in minutes
• AI determines which hooks and CTAs statistically convert

This combination of human authenticity plus AI optimization gives brands an unbeatable advantage.

The brands winning on TikTok today aren’t the ones spending the most—they’re the ones testing and iterating the fastest. AI video ads make this possible.

Final Thoughts

UGC has become the backbone of TikTok advertising because it aligns perfectly with the platform’s culture: real people, real stories, real results. But the brands scaling the fastest are the ones pairing UGC with AI-powered creative tools to produce endless variations, test rapidly, and optimize performance.

If you want your TikTok ads to stand out, focus on:

• Sourcing relatable UGC creators
• Using AI video ads to enhance and scale your content
• Prioritizing authenticity and strong hooks
• Building a consistent creative testing system